Influencer Marketing:

Sometimes Less is More

June 2, 2017

Since the inception of smartphones and internet penetration, the way people communicate has changed dramatically. The rise of social media provides brands with newer opportunities to engage their target audience.

However, a study from TNS revealed that one in five cons...

May 9, 2017

Influencer marketing had been thought by many as a new way of marketing, but this is quite the contrary. The idea of a person promoting a product that they like or had found useful has existed even before the idea of advertising started. Before making the choice to pur...

March 27, 2017

Influencer marketing is the new strategy for brands that want to expand their businesses. This is done by reaching out to target audiences via opinion leaders. These opinion leaders, also known as influencers, curate the content they post online according to specific c...

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