Influencer Marketing:

Sometimes Less is More

April 26, 2019

Influencer marketing is at the top of its game this 2019. From being a $1.7 billion industry in 2016 to a potentially $6.5 billion industry this year, it is a strategy known to create consumer dialogue, as well as brand awareness and trust.

But with the rising prevalenc...

June 2, 2017

Since the inception of smartphones and internet penetration, the way people communicate has changed dramatically. The rise of social media provides brands with newer opportunities to engage their target audience.

However, a study from TNS revealed that one in five cons...

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