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SK-II

#FaceTheWild

Case Study:

Summary

Campaign period:

1st March - 17th May 2017

Key Objective: Raise awareness and increase audience engagement

Key Message: Empowering young women; not letting conditions restrict them as SKII protects their skin 

Strategy: Have young female influencers share their personal challenges through social media and use the product outdoors. Lastly, influencers are to direct their audience to SKII's video. 

countries

06

influencers

32

Beauty  |  Lifestyle  |  Travel

Fashion  |  Parenting  |  Artiste 

36

social posts

28 x Instagram  |  06 x Facebook

02 x Twitter

singapore | malaysia | indonesia  hongkong | taiwan | korea