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Case Study:

Toyota Indonesia Youtube Channel

Summary

Campaign period: 

1st March - 17th May 2017 

Key Objective: Achieve an increase of 25,000 subscribers on Toyota Indonesia's Youtube channel

Key Goal: Reach an accumulated total of 1,600,000 views from the 8 Youtube clips

Strategy: Trailer clips uploaded on each YouTuber's channel will direct the viewer to the full clips hosted on Toyota Indonesia's own channel.

influencers

04

YouTube

16

clips

08 x Trailer Clips 08 x Clips